My Alt Summit Business Cards and Why I Bother!
I’m gearing up to attend another Altitude Design Summit next week. This will be my third(!) time attending the conference in Salt Lake City. Alt Summit business cards are kind of a big deal. Just search “Alt Summit Business Cards” on Pinterest, and you’ll see what I mean.
I never shared my business cards from January here, although if you follow me on social media you may have seen them. I decided to make a high school style folded note.
They were a huge hit at the conference. Everyone I handed one to seemed to get a big kick out of it. They wanted to talk to me about them, and tell other people about them. And I had so many people reach out to me after the conference, both other bloggers and potential sponsors that I barely spoke with while I was there. Design Mom even featured it on her Instagram account and I got, like, 100 new followers that day!
And I’m not saying all of this to be braggy about how amazing my business cards were. The thing is, I knew that the cards were a cute and fun idea, but I was surprised at the impact that they continued (still continue) to have after the conference was over. The thing about the Alt Summit business card is that it is the one take-away you are handing out to people who are interacting with hundreds of creatives. Sometimes you’ll stop and get to have a great conversation, but often you have about three minutes to make an impression and hand off your card.
I was very, very happy about the card I made for the conference in January and the impact it had. But as you can imagine, this put me in a bit of an awkward position for the upcoming June conference. I mean, I couldn’t do the same thing. And when you do something awesome, the best thing to do is drop the mic and be like, “peace OUT!” and get the hell out of there. But here I was going out there again, knowing I’d have to top myself. And I was super stressed about it.
So I sat on it for a few days and started to break down the reasons my cards were so successful and how I could repeat that success. I took my brainstorming session to some of my creative bloggy friends and my husband, and they really helped me hash out what worked about my January cards. I think that magic ingredients were:
1. They were fun and quirky – consistent with my brand
2. They were interactive (but didn’t require any “work” from the recipient)
3. They evoked a sense of nostalgia that made people smile
For the summer conference, I decided that I wanted to completely stay clear of anything high school themed because anything too similar would only lead to comparison. But I wanted to incorporate as many of the above elements as possible. And here’s what I came up with:
Finger puppets! Fun and quirky – check! Interactive – check! Happy thoughts of playful days gone by – checkity check check! Plus, I love that they are tangible objects that show off my craft and design skills. Initially, I wanted to make them very plain and have people decorate them and share their customizations with me, but going back to #2 on my list – your business cards shouldn’t require any “work” from the recipients. I know that when I get a “business card” that is basically a big packet full of DIY stuff, I always *want* to do the project, but there is so much going on at Alt that I never actually do it. However, I do hope some people will snap pics of their cards and share them with me, so I am adding a little incentive into the mix.
Fingers crossed (Pun intended, y’all. Pun always intended) folks will actually do it, and I’ll share some of my favorite finger poses here!
Oh, and if you’re wondering how I cut them all so perfectly, and drew the lips so smoothly, the secret is that I used my Cricut Explore (affiliate link), which I received from the kind folks at Cricut when I attended a dinner sponsored by them at Alt Summit on January. It is a freaking awesome machine, and I have another fun project to share with you that I made with it. But I’m ending this long-winded post now, so I’ll be back with that project another day!